An

Introduction

Hi! I am Kelly, a Spatial Experience Design BFA student

and Presidential Scholar at FIT. Having grown up between

a mixture of Manhattan’s Chinatown and the serenity of

Upstate New York, I embody the complexity of the Chinese-

American experience. I have always found myself drawn to

the vibrancy of the city; the hustle culture and diversity. I

find myself captivated by the realm of brand activation,

where every step is a thrilling journey.

I best identify this as an exploration of how brands come

to life, connecting with their audience in meaningful ways.

This is driven by my passion for experiential design,

thorough research, and design composition. With each

project, I am driven to innovate and create experiences

that deeply resonate with an individual. This journey is a

personal quest to push boundaries, unlocking the true

potential of brands within the progressive landscape that

is consumer engagement.