DORITOS IN SPACE

The Doritos experiential truck promotes the "Doritos in Space" campaign with interactive elements like Dorito bobbing and a galactic game, blending nostalgia with innovation. It highlights the new space-friendly Doritos, featuring an oil-based coating and bite-sized "Cool Ranch Minis." Designed to engage consumers of all ages, the activation strengthens brand loyalty and generates excitement around the product launch. In partnership with St. Jude, the campaign also includes a $585,000 donation for childhood cancer research and treatment.

MEDIUMS

- Adobe Illustrator

- Adobe Photoshop

- Adobe InDesign

- Sketchup

- Twin Motion

- Procreate